Medication pack with a QR code, which is an important solution for pharma companies by Gwelo

The Role of QR codes in Pharma Industry – GWELO can Help!

QR codes have gained a lot of popularity in recent years in different industries. One of the fields where these codes have proved to be very useful is the pharmaceutical industry. QR codes have revolutionized the pharma field by providing a fast and convenient way to access information about drugs, their usage, and other essential details. QR codes are two-dimensional barcodes that can store a large amount of information in a small space. The codes can be scanned using smartphones or other devices equipped with a camera, and the information is quickly retrieved. In the pharmaceutical industry, QR codes are typically printed on drug packages, labels, or promotional materials. One of the primary uses of QR codes in the pharma industry is to provide easy access to information about drugs. Patients and healthcare professionals can scan the codes to access information about the medication, its uses, dosage, side effects, and other essential details. This information can help patients make informed decisions about their health and help healthcare professionals prescribe drugs more effectively. Additionally, it can also be used in marketing and promotional materials. For example, pharmaceutical companies can print QR codes on promotional materials such as brochures, flyers, and posters, allowing customers to quickly access information about the company’s products. This can help to increase brand awareness and sales. Moreover, it can be used to provide support and education for patients. For example, these codes can be used to link to videos or other resources that provide patients with information about how to take their medication properly, how to manage side effects, and how to prevent drug interactions. Finally, it is used to track and authenticate drugs. Counterfeit drugs are a major problem in the pharmaceutical industry, and they can pose serious health risks to patients. QR codes can be used to track the movement of drugs from the manufacturer to the consumer, helping to prevent counterfeiting and ensuring that patients receive genuine drugs. GWELO is an online platform that allows pharmaceutical companies to create, update and manage product SmPC and generate unique QR codes for printed and digital assets. The user-friendly platform and admin area enable insight generation and tracking of scanned codes which can be crucial for some projects. In conclusion, QR codes have played a significant role in the pharmaceutical industry by providing an easy and convenient way to access information about drugs, tracking and authenticating drugs, providing patient support and education, and promoting pharmaceutical products. As technology continues to evolve, it is likely that it will continue to play an important role in the pharma field, helping to improve patient outcomes and prevent counterfeit drugs. Read more about about the same topic.

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Should I attach the SmPC to the marketing Email!

It was not an easy time with the pandemic. Pharmaceutical brand managers were under huge pressure to find alternative solutions. Moving from face-to-face to virtual calls, printed materials to a marketing email, and so on was so hard and demanding. With all this stress we should not be surprised that some may forget to perform some simple actions but a mandatory one, like attaching the SmPC to any digital materials that are shared with Healthcare professionals. According to FDA (US), ABPI (UK) and Middle pharma promotional code, any promotional materials shared with healthcare professionals should be sent with the latest approved SmPC in each country. Failing to do that would be considered as a non-compliant practice and non-complaint companies would be fined for that. Magpie Concept launched recently Gwelo, which is a new service that enables each firm to have an updated landing page with a unique link and QR code for each product’s SmPC. This solution won’t only ensure a good and compliance practice, but also, it will allow brand managers to track both click-through rate and scan rate. Moreover, it will enable the continuous and easy process of SmPC updating.  Gwelo is available on different packages depending on several factors including a number of products, countries, and variations. For more information, you can check the following link or contact

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