The Role of QR codes in Pharma Industry – GWELO can Help!

Medication pack with a QR code, which is an important solution for pharma companies by Gwelo

QR codes have gained a lot of popularity in recent years in different industries. One of the fields where these codes have proved to be very useful is the pharmaceutical industry. QR codes have revolutionized the pharma field by providing a fast and convenient way to access information about drugs, their usage, and other essential details.

QR codes are two-dimensional barcodes that can store a large amount of information in a small space. The codes can be scanned using smartphones or other devices equipped with a camera, and the information is quickly retrieved. In the pharmaceutical industry, QR codes are typically printed on drug packages, labels, or promotional materials. One of the primary uses of QR codes in the pharma industry is to provide easy access to information about drugs. Patients and healthcare professionals can scan the codes to access information about the medication, its uses, dosage, side effects, and other essential details. This information can help patients make informed decisions about their health and help healthcare professionals prescribe drugs more effectively.

Additionally, it can also be used in marketing and promotional materials. For example, pharmaceutical companies can print QR codes on promotional materials such as brochures, flyers, and posters, allowing customers to quickly access information about the company’s products. This can help to increase brand awareness and sales. Moreover, it can be used to provide support and education for patients. For example, these codes can be used to link to videos or other resources that provide patients with information about how to take their medication properly, how to manage side effects, and how to prevent drug interactions.

Finally, it is used to track and authenticate drugs. Counterfeit drugs are a major problem in the pharmaceutical industry, and they can pose serious health risks to patients. QR codes can be used to track the movement of drugs from the manufacturer to the consumer, helping to prevent counterfeiting and ensuring that patients receive genuine drugs.

GWELO is an online platform that allows pharmaceutical companies to create, update and manage product SmPC and generate unique QR codes for printed and digital assets. The user-friendly platform and admin area enable insight generation and tracking of scanned codes which can be crucial for some projects.

In conclusion, QR codes have played a significant role in the pharmaceutical industry by providing an easy and convenient way to access information about drugs, tracking and authenticating drugs, providing patient support and education, and promoting pharmaceutical products. As technology continues to evolve, it is likely that it will continue to play an important role in the pharma field, helping to improve patient outcomes and prevent counterfeit drugs.

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