Branding

Magpie Concept Unveils “Gwelo Frame”: Revolutionizing Disease Awareness on International Days

In a bid to empower healthcare bodies and pharmaceutical companies to effectively raise awareness about diseases on international observance days, Magpie Concept, has introduced a new service called “Gwelo Frame.” This groundbreaking platform aims to enhance the impact of disease awareness campaigns and foster greater engagement on social media. The Power of Twibbons and Disease Awareness: As the digital landscape continues to evolve, so does the way we support causes and bring attention to important issues. Twibbons, a fusion of “Twitter” and “ribbon,” have emerged as a popular means of displaying support for various social and humanitarian causes. By overlaying profile pictures with twibbons, individuals and organizations can showcase their commitment to specific initiatives, making it a powerful tool for creating awareness and inspiring action. Gwelo Frame: Elevating Disease Awareness to New Heights: With a clear focus on healthcare bodies and pharma companies, Magpie Concept’s Gwelo Frame takes twibbons to a whole new level. This service not only offers a diverse array of pre-designed twibbons for various diseases but also provides a unique customization feature. Healthcare organizations can now tailor twibbons to suit their specific disease awareness campaigns, incorporating branding elements and targeted messaging. Advancing Global Health Initiatives: The launch of Gwelo Frame is especially timely, given the increasing importance of disease awareness in the international arena. Global health observance days play a crucial role in shedding light on diseases, educating the public, and encouraging proactive measures. By utilizing Gwelo Frame, healthcare bodies and pharma companies can amplify their outreach efforts, effectively reaching a broader audience and fostering a sense of unity in the fight against diseases. Supporting the Mission of Improved Health: Magpie Concept’s commitment to driving positive change in the world is at the core of the Gwelo Frame service. By facilitating disease awareness campaigns on international days, the platform contributes to the broader mission of promoting improved health, early detection, and timely interventions. Gwelo Frame becomes an enabler for positive action, where every twibbon shared becomes a beacon of hope and support for those affected by diseases worldwide. Joining Hands for a Healthier Future: As Gwelo Frame paves the way for healthcare bodies and pharma companies to engage effectively in disease awareness initiatives, we invite professionals, activists, and advocates to come together in this noble endeavor. By utilizing the power of social media and Gwelo Frame’s personalized twibbons, we can make a tangible difference in the fight against diseases and progress towards a healthier, more informed global community. With Gwelo Frame, let’s unite our profiles, voices, and hearts to create an unstoppable force for disease awareness and a brighter, healthier future for all.

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Should I attach the SmPC to the marketing Email!

It was not an easy time with the pandemic. Pharmaceutical brand managers were under huge pressure to find alternative solutions. Moving from face-to-face to virtual calls, printed materials to a marketing email, and so on was so hard and demanding. With all this stress we should not be surprised that some may forget to perform some simple actions but a mandatory one, like attaching the SmPC to any digital materials that are shared with Healthcare professionals. According to FDA (US), ABPI (UK) and Middle pharma promotional code, any promotional materials shared with healthcare professionals should be sent with the latest approved SmPC in each country. Failing to do that would be considered as a non-compliant practice and non-complaint companies would be fined for that. Magpie Concept launched recently Gwelo, which is a new service that enables each firm to have an updated landing page with a unique link and QR code for each product’s SmPC. This solution won’t only ensure a good and compliance practice, but also, it will allow brand managers to track both click-through rate and scan rate. Moreover, it will enable the continuous and easy process of SmPC updating.  Gwelo is available on different packages depending on several factors including a number of products, countries, and variations. For more information, you can check the following link or contact sales@gwelo.net

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