Why Brands Still Struggle Against the Fake Flood?

Why Brands Still Struggle Against the Fake Flood?

Despite valiant efforts, brands continue to battle a seemingly never-ending wave of counterfeit products. This booming illicit trade not only eats into profits but also tarnishes brand reputation and poses safety risks to consumers. So why can’t brands seem to get a handle on it? One major culprit is the e-commerce explosion. The ease of […]

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