LinkedIn is the world’s largest professional networking platform, with over 830 million members in more than 200 countries and territories. It is a valuable tool for businesses of all sizes to connect with potential customers, partners, and employees.
A corporate LinkedIn account is important in the pharma industry for the following reasons:
- Connect with potential customers and partners: The pharmaceutical industry is a highly regulated industry, and it can be difficult to reach potential customers and partners. LinkedIn is a great way to connect with these individuals and organizations, as they are likely to be active on the platform. According to a study by LinkedIn, 80% of B2B buyers start their buying process on LinkedIn. By having a strong presence on LinkedIn, you can reach these potential buyers and start a conversation with them.
- Promote your products and services: LinkedIn is a great platform to promote your products and services to a professional audience. A study by HubSpot found that LinkedIn users are 277% more likely to purchase from a company they follow on LinkedIn. By sharing interesting and informative content about your products and services, you can attract the attention of potential customers and generate leads. For example, a study by Sales Navigator found that companies that use LinkedIn to generate leads see a 27% increase in sales opportunities.
- Attract top talent: The pharmaceutical industry is a competitive industry, and it can be difficult to attract top talent. LinkedIn is a great way to reach potential candidates and showcase your company culture and values. According to a study by CareerBuilder, 70% of job seekers use LinkedIn to research companies. By having a strong company page on LinkedIn, you can showcase your company culture, values, and benefits to potential candidates. For example, a study by Aberdeen Group found that companies that use LinkedIn to recruit employees see a 50% reduction in the cost per hire.
- Build your brand reputation: LinkedIn is a great way to build your brand reputation and establish yourself as an industry leader. A study by LinkedIn found that 92% of B2B buyers trust the recommendations of their LinkedIn connections. By sharing thought leadership content, participating in industry discussions, and giving back to the community, you can build a strong brand reputation on LinkedIn. For example, a study by LinkedIn found that companies that use LinkedIn to build their brand reputation see a 20% increase in customer satisfaction.
- Track your progress and measure your results: LinkedIn offers a variety of analytics tools that you can use to track your progress and measure the results of your LinkedIn marketing campaigns. This data can help you to optimize your campaigns and get the most out of your LinkedIn presence. For example, a study by LinkedIn found that companies that use LinkedIn analytics see a 15% increase in ROI.